Projects
Manifesto
Learning never ends
I follow industry leaders to analyze visual trends and technological changes and keep up with new developments. I regularly read related articles and create a great pool of inspiration for myself.
Research is fundamental
First I understand our clients' business model and then I understand their users. What are the pain points users have and how can we solve them while challenging the company's business goals.
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Benchmarking is a must for every product or project as it helps to find best practices and inspire. Feeding on benchmarks, we find our own way and write our own story!
Keep it simple
Simplicity is hard work, but it pays off. I keep it as simple and intuitive as possible and find unique, unexpected solutions to your problems. The best interface is the one you don't notice.
Designer ≠ User
Prototyping and user testing are essential for proving our designs and testing them under near real conditions. I don't stick to features I like, if they don't get it.
Holistic thinking
I design sustainable and keep the brand in mind. I work with design systems, layout grids, and pattern libraries to ensure consistency and easy design transfer to development teams.
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